Why? A website is built for the purpose of providing information or educating your potential customer. The reality is that consumers have short attention spans and may not bother reading your content. Users prefer to see visual content. Therefore, to increase the likelihood of your business maximising its results with Google Adwords, we recommend designing and building specific and dedicated landing pages to suit each and every particular service or good that you want to sell.
Think about it this way – do you prefer to hear about a particular product or service from a sales person that will tell you what you want to hear? Or do you prefer to read a brochure with boring information. Most consumers would prefer to hear the information from a sales person than to read something.
So how do we do this? It is the way you represent your content in a dedicated landing page to suit your search query.