Are you finding it difficult to review the data and make your findings?
Are you even tracking results using Google’s conversion tracking tool?
Then, you are going into Google Adwords blinded. The internet has revolutionized the way we perform marketing. In this era, there is no such thing as ‘all advertising is good advertising’. The internet has provided us tools to better manage and track our advertising spend to make better decisions. For example, as long as everything is setup correctly, we will be able to understand what keyword achieved an enquiry or sale. From there, we can break it down further and understand what device achieved that sale i.e. mobile verses tablet verses computer, at what hour and location and etc.